OBJECTIVES
It discusses, briefly, the main reasons for strategic alliances, indicating the main objectives that motivate establish teamwork between companies.
The course introduces, through an overview, important aspects to be considered in any strategic alliance. Finally, it provided six examples that allow a better understanding of existing concepts about strategic alliances.
It is designed for manager or entrepreneur who is considering the possibility to start or establish a strategic alliance with another company, and has the challenge of successfully establishing a culture of teamwork among different companies.
AGENDA-MODULES
1. Introduction to the concept "Strategic alliance: reasons"
2. Identify partnerships: objectives
3. Partnership management: considerations
4. Case studies: Six examples
5. Conclusions
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